Privacy Policy

Last updated: 1 October 2026

Brocely operates the website https://brocely.shop/ and provides the related online shopping services.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, contact us, create an account or place an order.

By using our website, you acknowledge that your personal information will be handled as described in this policy.

1. Information We Collect

Depending on how you interact with Brocely, we may collect the following information:

Contact Information

• Full name
• Email address
• Telephone number
• Billing address
• Delivery address

Order and Transaction Information

• Products viewed, added to your basket or purchased
• Order number
• Payment status
• Returns, refunds and cancellations
• Delivery and tracking information
• Previous purchases

Payment Information

Payments are processed securely by Shopify and the payment providers available during checkout.

We do not directly store complete credit- or debit-card details.

Payment providers may process:

• Cardholder name
• Payment-card details
• Billing address
• Transaction and fraud-prevention information

Account Information

If you create an account, we may collect:

• Login details
• Account preferences
• Saved addresses
• Order history

Communications

We collect information you provide when you:

• Contact customer support
• Submit a contact form
• Request a return
• Report a damaged or incorrect product
• Leave a product review
• Communicate with us by email

Device and Website Information

When you use the website, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referral source
• Approximate location
• Date and time of visits
• Cookie and similar technology information

2. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Confirm payments
• Arrange delivery
• Send order and tracking updates
• Manage cancellations, returns and refunds
• Provide customer support
• Respond to questions and complaints
• Detect and prevent fraud
• Protect the security of our website
• Maintain customer accounts
• Improve our products and website
• Comply with tax, accounting and legal obligations
• Send marketing messages where you have provided consent or where otherwise permitted by law

We will not use your personal information for a materially different purpose without an appropriate legal basis or notice.

3. Legal Bases for Processing

Where UK data-protection law applies, we process personal information using one or more of the following legal bases:

Contract

Processing is necessary to:

• Accept and fulfil an order
• Process payment
• Arrange delivery
• Handle returns and refunds
• Provide requested customer support

Legal Obligation

Processing is necessary to comply with legal, accounting, tax, fraud-prevention or regulatory requirements.

Legitimate Interests

Processing is necessary for legitimate business purposes, including:

• Securing our website
• Preventing fraud
• Understanding website performance
• Improving customer service
• Maintaining accurate business records

We consider your rights and reasonable expectations before relying on legitimate interests.

Consent

We may rely on your consent for activities such as optional marketing communications or non-essential cookies.

You can withdraw consent at any time.

4. How We Share Information

We share personal information only where reasonably necessary to operate the store, fulfil orders or comply with the law.

Recipients may include:

Shopify

Our store is hosted by Shopify. Shopify processes information needed to operate the website, checkout, customer accounts and ecommerce services.

Payment Providers

Payment providers process payments, verify transactions and help prevent fraud.

Delivery Providers

We share necessary information with postal and courier services so that they can deliver and track your order.

Technology and Service Providers

We may use providers for:

• Website hosting
• Email delivery
• Customer support
• Fraud prevention
• Analytics
• Website security
• Order management

These providers may only process information for the services they provide to us, subject to appropriate contractual and legal safeguards.

Legal and Regulatory Disclosures

We may disclose information where required to:

• Comply with applicable law
• Respond to a valid legal request
• Protect customers or the public
• Investigate fraud
• Enforce our legal rights

We do not sell personal information for money.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

• Keep the website functioning
• Remember basket contents
• Enable secure checkout
• Remember preferences
• Understand website usage
• Prevent fraud
• Measure website performance
• Support advertising where consent has been provided

Essential cookies may be used because they are required for the website and checkout to function.

Where required, non-essential cookies will be used only after you provide consent through the cookie banner.

You can manage non-essential cookie preferences through the cookie settings available on the website. You may also control cookies through your browser settings.

Blocking certain cookies may affect website functionality.

6. Marketing Communications

We may send marketing emails only where you have consented or where otherwise permitted by applicable law.

You can unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email
• Contacting support@brocely.shop

Unsubscribing from marketing will not stop necessary service messages such as order confirmations, delivery updates or responses to support requests.

7. International Data Transfers

Shopify and some service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we use appropriate safeguards as required by applicable data-protection law. These may include:

• Adequacy regulations
• Approved contractual clauses
• The UK International Data Transfer Agreement
• The UK Addendum to approved contractual clauses
• Other legally recognised safeguards

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

• Order fulfilment
• Returns and refunds
• Customer support
• Fraud prevention
• Tax and accounting requirements
• Legal claims
• Regulatory obligations

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably possible.

9. Data Security

We use reasonable technical and organisational safeguards to protect personal information.

Our store and checkout use encrypted HTTPS connections. Shopify and payment providers maintain their own security measures.

However, no online system can be guaranteed to be completely secure. You are responsible for keeping your account password confidential.

If you believe your account or personal information has been compromised, contact us immediately at support@brocely.shop.

10. Your Data-Protection Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of information
• Restrict certain processing
• Object to certain processing
• Withdraw consent
• Request a portable copy of eligible information
• Complain to a data-protection authority

Some rights may be limited where we must retain information to complete an order, comply with the law, prevent fraud or establish legal claims.

To exercise a right, email support@brocely.shop.

We may need to verify your identity before completing a request.

11. Children’s Privacy

Our website is not intended for children who are unable to enter into a valid purchase contract.

We do not knowingly collect personal information directly from children without appropriate permission.

If you believe a child has provided personal information improperly, contact us so we can investigate and take appropriate action.

12. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of third-party websites. Review their privacy policies before providing personal information.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to:

• Our business practices
• Website functionality
• Service providers
• Legal or regulatory requirements

The updated version will be published on this page with a revised “Last updated” date.

14. Complaints

If you have a privacy concern, contact us first so that we can try to resolve it.

You may also have the right to complain to the UK Information Commissioner’s Office or another appropriate data-protection authority.

Information Commissioner’s Office: https://ico.org.uk/

15. Contact Us

For privacy questions or requests, contact:

Brocely

Email: support@brocely.shop

Business address:

The Old Orchard
789A Huddersfield Road
Dewsbury
WF13 3LR
United Kingdom

Customer support hours:

Monday to Saturday
9:00 am to 5:00 pm UK time